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Coalition-Building in the Lowcountry

South Carolina Business Review logo

Many times, cities and counties in our state struggle to build the coalitions necessary to improve the quality of life and economic activity in their communities.  Varying opinions among council members, mayors, and the public can unfortunately bring these efforts to a standstill.  So we thought we’d check in with one city that seems to be enjoying success with collaboration.

Mike Switzer interviews Billy Keyserling, mayor of the city of Beaufort, SC.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.