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Leadership in a Time of Crisis

Lynn McFarland

It’s never easy running a company or organization, but our next guest says that in a time of crisis, such as we are in now, effective leadership is critical.

Mike Switzer interviews Lynn McFarland, an assistant professor of management at the Moore School of Business at USC in Columbia, SC.  This is Part 6 in our weekly series entitled “Managerial Insights-Supporting Businesses During an Uncertain Time” as part of a partnership with the Moore School’s Executive Education department, which will be followed up with a live Zoom conference on this topic this coming Monday, June 1st at 3pm.

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.