Consumer Data and Marketing Needs

By Mike Switzer

Published March 12, 2021 at 12:43 PM EST

Most people realize that businesses need consumer data for their marketing needs. However, more and more consumers are becoming less interested in sharing their data. Our next guest’s company has figured out a way to walk that tightrope with software that earned an investment of $200,000 from SC Launch.

Mike Switzer interviews Paul Della Maggiora, founder and CEO of GoBeep in Greenville, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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