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A new process for women’s fertility care launches in Lowcountry

South Carolina Business Review
SC Public Radio

Not too long ago, our next guest was reading an article in the Wall Street Journal when he experienced that cliched “light bulb” moment and began chasing and developing an idea that would lead to a new fertility treatment process involving artificial intelligence. Mike Switzer interviews Dr. John Schnorr, founder of Cycle Clarity in Mount Pleasant, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.