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South Carolina Business Review

SC-based executive assistant company raises $2.6 million seed money

By Mike Switzer
Published March 1, 2023 at 5:30 AM EST
South Carolina Business Review
SC Public Radio
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Women in tech is certainly not a new thing anymore and they continue to show up in larger numbers at the top as founders and CEOs. Our next guest is one such example. After founding an executive-to-assistant matching service, she has launched what she claims to be the first-ever office management platform for executive assistants. Mike Switzer interviews Paige McPheely, founder and CEO of Base, in Greenville, SC.

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Mike Switzer
After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.
See stories by Mike Switzer