South Carolina Business Review

Serious social media research happening in SC

By Mike Switzer

Published September 22, 2023 at 6:30 AM EDT

Social media has become a major industry over the past decade and a big influence in the advertising industry. Which is keeping our next guest and his students busy at an Upstate university. Mike Switzer interviews Dr. Brandon Boatwright, director of the Social Media Listening Center at Clemson University.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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