Alzheimer's research leads to $250k investment from SC Launch, Inc.

By Mike Switzer

Published August 1, 2025 at 6:30 AM EDT

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Jason Maxwell, CEO of NeuroQuest in North Charleston, S.C.

According to the Alzheimer’s Association, nearly 7 million Americans are living with Alzheimer’s disease, and by 2050, this number is projected to almost double. Our next guest’s research into early detection and monitoring of asymptomatic Alzheimer’s has led to a quarter-million-dollar investment from SC Launch, Inc. Mike Switzer interviews Jason Maxwell, CEO of NeuroQuest in North Charleston, SC.

NeuroQuest graph indicating biomarkers before diagnosis of Alzheimer's disease. — Graphic indicating biomarkers before diagnosis of Alzheimer's disease.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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