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Applying military skills to leadership

Col. Kevin Farrell, president and CEO of Battlefield Leadership in Greenville, SC
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Battlefield Leadership
Col. Kevin Farrell, president and CEO of Battlefield Leadership in Greenville, SC

Over the years, we’ve interviewed many companies about their leadership programs. Now we’ve found a new one that is quite unique, and you’ll probably guess their method by their name. Mike Switzer interviews Col. Kevin Farrell, president and CEO of Battlefield Leadership in Greenville, SC.

Battlefield Leadership in Greenville, SC
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Battlefield Leadership
Battlefield Leadership in Greenville, SC

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.