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Can design bring affordability to housing?

Jasmine Murphy, owner of Atelier Design and Development Solutions in Greenville, SC
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Jasmine Murphy, owner of Atelier Design and Development Solutions in Greenville, SC

Residential real estate development has faced a host of issues over the past few years, but most of them boil down to basic affordability. When will that change? Mike Switzer interviews Jasmine Murphy, owner of Atelier Design and Development Solutions in Greenville, SC.

Home designed by Atelier Design and Development Solutions
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Home designed by Atelier Design and Development Solutions

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.