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Looking back on Ms., Gloria Steinem's feminist magazine that scared off advertisers

NPR | By Jennifer Ludden

Published September 6, 2026 at 8:20 AM EDT

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Gloria Steinem founded Ms. Magazine in 1971 as a national voice for the feminist movement. Its groundbreaking coverage drew loyal readers and scared off many advertisers.

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Jennifer Ludden

NPR National Correspondent Jennifer Ludden covers economic inequality, exploring systemic disparities in housing, food insecurity and wealth.

See stories by Jennifer Ludden