Donate

Play Live Radio

Next Up:

0:00

0:00 0:00

Available On Air Stations

SC Public Radio's statewide network is experiencing intermittent outages and programming issues due to ongoing infrastructure upgrades. Our team is working to keep these disruptions to a minimum and to resolve issues that do arise. Streaming on this site, the SCETV App, the NPR App, and smart speakers is unaffected.

What it takes to make a new — branded — tomato

NPR | By Kenny Malone,

Daniel Pashman

Published September 11, 2026 at 8:39 PM EDT

Facebook
Twitter
LinkedIn
Email

Why is the grocery store produce aisle filling up with branded fruits and vegetables, like honeycrisp apples and cuties oranges? We watch the effort to make one new — branded — tomato.