South Carolina Business Review

Employing technology to attract workers

By Mike Switzer

Published November 2, 2023 at 6:30 AM EDT

Ways To Subscribe

The current unemployment rate in our state is about 3%, with companies continuing to struggle to find qualified workers, especially because so many are already employed and not actively seeking work. However, our next guest says that many underemployed people can be exposed to job opportunities that are a better fit for their skilled qualifications by using a technology known as programmatic advertising. Mike Switzer interviews Holly Rollins, CEO of 10X Digital, a marketing firm in Greenville, S.C.

Tags

Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

See stories by Mike Switzer