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Increasing revenue from existing customers

Jermaine Edwards, business growth consultant in Columbia, SC
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Jermaine Edwards
Jermaine Edwards, business growth consultant in Columbia, SC

Another new year is underway and many sales people are putting into action their plan for growing sales in this new year. Our next guest is a 20-year sales veteran who says that growing the revenue from your existing customers can be as important as prospecting. Mike Switzer interviews Jermaine Edwards, a business growth consultant in Columbia, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.