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South Carolina Business Review

When regular eyeglasses aren’t enough

By Mike Switzer
Published July 3, 2024 at 6:30 AM EDT
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Dr. Jesse Willingham, owner of Brighter Outlook Vision in Charleston, S.C.
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Jesse Willingham
Dr. Jesse Willingham, owner of Brighter Outlook Vision in Charleston, S.C.

The vision industry is a big one. With optometrists and eyeglasses sellers scattered across most cities. Our next guest is one such individual but has decided to focus his attention on what he says is an underserved market: those people that need more than just regular glasses for their vision problems. Mike Switzer interviews Dr. Jesse Willingham, owner of Brighter Outlook Vision in Charleston, S.C.

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Mike Switzer
After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.
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