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South Carolina Business Review

How a company can best manage change

By Mike Switzer
Published August 13, 2025 at 6:30 AM EDT
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Guillermo Avila, CEO of 365 Digital Technologies in Mauldin, SC
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Guillermo Avila, CEO of 365 Digital Technologies in Mauldin, SC

You’ve probably heard the axiom: “The only constant is change.” Our next guest stays busy helping companies manage change. Which has become increasingly more important in light of today’s political and economic climate. Mike Switzer interviews Guillermo Avila, CEO of 365 Digital Technologies in Mauldin, SC.

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Mike Switzer
After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.
See stories by Mike Switzer