South Carolina Business Review

Local musician goes back to family entrepreneurship roots

By Mike Switzer

Published October 10, 2025 at 6:30 AM EDT

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T.D. McMurry, owner of the eponymous elevated everyday men's store in Mount Pleasant, SC.

Our next guest’s great-grandfather opened a clothing store in 1917, and after moving from Louisiana to our state’s Lowcountry, the great grandson, a musician, has also now opened his own clothing store. Mike Switzer interviews T.D. McMurry from his shop in Charleston, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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