South Carolina Business Review

New doctor-patient health technology launched in Greenville, SC

By Mike Switzer

Published October 24, 2025 at 6:30 AM EDT

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Mark Elfers, CEO of GreenCape Health in Greenville, SC.

You probably would not be surprised to hear that a lot of people sometimes forget to take their prescribed medications. This can lead to complications that can then lead to an unnecessary doctor visit, which adds to that doctor’s time and energy, which of course, clogs the system further. That’s why our next guest’s company has launched a mobile app that addresses this and other issues facing doctors and their patients. Mike Switzer interviews Mark Elfers, CEO of GreenCape Health in Greenville, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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