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South Carolina Business Review

The art of creative consulting

By Mike Switzer
Published January 7, 2026 at 6:30 AM EST
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Blair Knobel, founder of Knobel Media in Greenville, SC.
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Knobel Media
Blair Knobel, founder of Knobel Media in Greenville, SC.

Our next guest graduated from Furman University with a degree in studio art but then moved into the journalism industry.  In 2022,, she decided to go out on her own with a creative consulting and publishing company.  Mike Switzer interviews Blair Knobel, founder of Knobel Media in Greenville, SC.

Vessel Magazine, cover page
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Vessel Magazine
Vessel Magazine, cover page

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Mike Switzer
After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.
See stories by Mike Switzer