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Expanding chiropractic into the animal market

Dr. Carolyn Longacre, owner of Evergreen Chiropractic and Wellness in Greenville, South Carolina
ANN CARRUTHERS
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Evergreen Chiropractic and Wellness
Dr. Carolyn Longacre, owner of Evergreen Chiropractic and Wellness in Greenville, South Carolina

Most people know what chiropractors do for humans, mainly for those who have back and joint issues. But did you know that chiropractors can also provide treatments for dogs, cats, horses, and other animals? Mike Switzer interviews Dr. Carolyn Longacre, owner of Evergreen Chiropractic and Wellness in Greenville, South Carolina.

Dr. Carolyn Longacre administers a chiropractic adjustment on a patient.
ANN CARRUTHERS
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Evergreen Chiropractic and Wellness
Dr. Carolyn Longacre performs a chiropractic adjustment on a patient.
Dr. Carolyn Longacre performs a chiropractic adjustment on a canine.
ANN CARRUTHERS
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Evergreen Chiropractic and Wellness
Dr. Carolyn Longacre performs a chiropractic adjustment on a canine.
A chicken receives a chiropractic adjustment from Dr. Carolyn Longacre.
ANN CARRUTHERS
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Evergreen Chiropractic and Wellness
A chicken receives a chiropractic adjustment from Dr. Carolyn Longacre.
Evergreen Animal Chiropractic logo
Provided
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Evergreen Chiropractic and Wellness
Evergreen Animal Chiropractic logo

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.