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South Carolina Business Review

Do you need a "Family CEO Meeting"?

By Mike Switzer
Published July 28, 2026 at 6:30 AM EDT
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Beth Jeter Hrubala, certified financial planner in Spartanburg, SC

Our next guest says one of the most valuable planning tools isn't an investment strategy or even a legal document. It's actually just a conversation. And she calls it a "Family CEO Meeting." Mike Switzer interviews Beth Jeter Hrubala, a certified financial planner in Spartanburg, SC.

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South Carolina Business Review SC Business Reviewbusiness newsbusinessfinancial planningSC News
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Mike Switzer
After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.
See stories by Mike Switzer