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What keeps junk mail coming

South Carolina Business Review
SC Public Radio
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When the Internet gave rise to spam email and pop-up ads, many experts forecast the end of old-fashioned direct mail marketing. However, you’ve probably noticed that it still finds its way to your old-fashioned mailbox. Our next guest says that the right analytics is what still keeps it alive. Mike Switzer interviews Steve Godwin, president of Analytic Marketing Partners in Greenville, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.