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Millions in new investments for Midlands counties announced in 2022

South Carolina Business Review
SC Public Radio
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Economic development in the middle of our state has traditionally lagged behind those of the coast and upstate. But our next guest’s organization is staying busy trying to change that perception. Mike Switzer interviews Nelson Lindsay, president and CEO of the Central/SC Alliance in Columbia, SC.

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After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.