Statewide E-Commerce Site Launching for Small Companies

By Mike Switzer

Published August 11, 2023 at 5:30 AM EDT

Our state has thousands of small businesses and many of them are involved in e-commerce. Our next guest’s nonprofit organization is currently developing a statewide, commission-free, online marketplace that connects our state’s small companies to a centralized e-commerce South Carolina-centric community. Mike Switzer interviews Jenny Boulware with the Municipal Association of South Carolina in Columbia, creators of WeShopSC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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