Has the economy “soft-landed”?

By Mike Switzer

Published April 30, 2024 at 6:30 AM EDT

Mike Switzer, host of the South Carolina Business Review

While inflation and interest rates saw significant increases last year, this year is looking much more stable. Is the so-called “soft landing” here? Mike Switzer interviews Frank Hefner, Director Office of Economic Analysis and Professor of Economics at the College of Charleston.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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