Lowcountry jerky company getting noticed

By Mike Switzer

Published April 24, 2025 at 6:30 AM EDT

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Jason Burke, founder and CEO of The New Primal in Charleston, S.C.

As we’ve noted on this show before, the packaged food business is very difficult to break into. So we’re looking forward to finding out how our next guest’s jerky company recently made it onto Instacart’s list of its fastest growing emerging brands. Mike Switzer interviews Jason Burke, founder and CEO of The New Primal in Charleston, S.C.

Jerky products from The New Primal, based in Charleston, S.C.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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