SC music scene growing, luring residents

By Mike Switzer

Published March 9, 2026 at 6:30 AM EDT

Ross Norton, managing editor of SCBiz. — Ross Norton, managing editor of SCBiz

It’s Monday and that’s when we check in with one of our business journalist friends to get their take on the latest news across our state’s business community. Mike Switzer interviews Ross Norton, managing editor of SCBiz, which publishes a monthly statewide business magazine. Ross tells us about some new music venues opening in Greenville, SC and why that trend across the state is good for business.

Tags

Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

See stories by Mike Switzer