“W” is for WIS Radio and Television. WIS Radio and Television stations in Colombia played an influential role in the development of South Carolina's media as a result of being among the state’s pioneer commercial broadcasters and located in the state’s capital city. The last station in the country to be granted a three letter call sign, WIS Radio (560 kilocycles on the AM radio band) signed on the air in July 1930. The call sign initials stood for wonderful iodine state. In 1953 WIS, was licensed by the Federal Communications Commission to operate a commercial television station. WIS Television was assigned Channel 10, the only VHF channel in central South Carolina. WIS Radio, after an ownership change in 1987 changed its call letters to WVOC but continued broadcasting at 560 kilocycles on the AM radio band.
“W” is for WIS Radio and Television
