South Carolina Business Review

Making Miss America

By Mike Switzer

Published May 13, 2022 at 5:30 AM EDT

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Every year, we uncover at least one interesting story from the Beaufort International Film Festival. One of those this year involves a South Carolina film production company that has embarked on creating a three-part documentary about the history of the Miss America contest. Mike Switzer interviews Daniel Fisher, owner of Fisher Films in Columbia, SC.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

See stories by Mike Switzer