South Carolina Business Review

Myrtle Beach creates economic revitalization org

By Mike Switzer

Published June 1, 2022 at 5:30 AM EDT

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The summer travel season is upon us and that means our next guest and her newly-formed organization are busy helping their downtown business community prepare for what they hope will be their best season since before the pandemic. Mike Switzer interviews Amy Barrett, president and CEO of the Myrtle Beach Downtown Alliance.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

See stories by Mike Switzer