South Carolina Business Review

Viral video brings fame to Upstate production company

By Mike Switzer

Published February 17, 2023 at 5:30 AM EST

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Released in July of 2020, our next guest’s short film now has more than 112 million views, spawned sequels, and has launched his small upstate production company into stardom. Mike Switzer interviews Sam Wickert, co-founder of SOKRISPYMEDIA in Greenville, SC, the company behind the viral video: Chalk Warfare.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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