South Carolina Business Review

How augmented reality is furthering productivity

By Mike Switzer

Published May 10, 2023 at 5:30 AM EDT

Ways To Subscribe

The tight labor market continues to push companies toward finding more efficient ways to operate with fewer employees. Our next guest’s company has been busy developing augmented reality software for just this purpose and that has moved them onto the radar of SC Launch and a $250,000 investment. Mike Switzer interviews Angela Ortiz, co-founder of New Forge Technologies in Lake Wylie, SC.

Tags

Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

See stories by Mike Switzer