South Carolina from A to Z

Journalism careers not so popular?

By Mike Switzer

Published May 12, 2022 at 5:30 AM EDT

As you are probably aware, many employers are still struggling to find qualified employees and that extends even to our business: the business of journalism. Some media companies are telling us that college graduates are just not as interested in this field as they once were, for a variety of reasons. And that’s why we’re checking in with our next guest. Mike Switzer interviews Andrea Hickerson, director of the School of Journalism and Mass Communications at the University of South Carolina in Columbia.

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Mike Switzer

After almost 20 years, Mike Switzer retired from Wells Fargo Securities in 2001 as Senior Vice President/Investment Officer and Certified Portfolio Manager. In 1999, he and his wife, Maggie, purchased and operated for eight years the Baskin Robbins ice cream store on Forest Drive in Columbia. They grew the store from a bottom-tier operation in the Baskin Robbins franchise system to one in the top 5% nationwide within three years, tripling sales along the way. While operating the ice cream store, Mike and Maggie received patents for a portable ice cream sink and fold-down sneezeguard they invented and in 2002 started Magnolia Carts, an ice cream cart manufacturing company, which they sold in 2013.

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