“S” is for Surfside Beach (Horry County; 2020 population 4,155). This popular resort town lies south of Myrtle Beach along South Carolina's Grand Strand. In the late nineteenth century, a small family beach community, called Roach’s Beach developed.In the 1920s the property was acquired by George J. Holliday. He renamed the town Floral Beach to honor his wife. The Holidays built a pavilion, a general store, and a few small rental cottages for summer visitors. In 1952 local investors purchased most of the original property and renamed it Surfside Beach. The developers planned a mixed community of middle-class permanent residents and mostly single family resort housing for tourists. Commercial development flourished along U.S. Highway 17 and Surfside became a popular retirement destination for folks from the North and Midwest. Surfside Beach was incorporated in 1964.
“S” is for Surfside Beach