Advertising on Instagram is nothing new. If you use the photo-sharing platform, no doubt you've scrolled past your share of clothing or food ads. But now, the real estate industry is putting a new twist on Instagram marketing by creating entire accounts and hashtags for some luxury properties. That's Alexander Ali's specialty. He likens his work to what a traditional publicist might do for celebrities: "I'm supposed to make properties famous and talked about," he said. Does it help sell properties, however? Not necessarily.
Realtors turn to social media to market luxury real estate
By Amy Scott • Nov 8, 2018